Sony issued a statement to IGN yesterday stating what seems like creative differences between the Entertainment Software Association’s plans to engage fans and Sony’s engagement goals. It reads:
It’s an interesting statement for a few reasons. One of those is the ESA’s vision for the expo. Shortly after Sony issued its statement, the ESA responded with its own, seemingly meant to reassure attendees (and investors) that Sony’s no-show won’t spell disaster. E3, it says, will be:
We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content.
We aren’t really sure what an “activation” is, but the ESA appears to be shifting the show over to focus more on influencers and one-time experiences solely for attendees, while Sony wants to get its software into as many hands as possible.
According to Xbox head Phil Spencer, though, Microsoft sees it differently. E3’s new approach is the ideal way to showcase Xbox’s new mix of creativity and technological prowess, and Xbox will be there for sure.
It looks like we might see Sony continue to adopt a Nintendo-like approach to information delivery and engagement. State of Play negates the need for big expositions to deliver information and removes the risk of competition overshadowing announcements.
More importantly, if the PlayStation 5 is going to focus more on experience-driven gameplay over hardware specs, as Sony CEO Jim Ryan suggests, then this move makes sense.
Either way, it’s plain the games industry is in its usual state of flux as we near the dawn of the new console generation. Stay tuned to GameSkinny for more Xbox Series X, PlayStation 5, and E3 2020 news as it develops.
